What is conformity bias?

Conformity bias is a social phenomenon where individuals change their behavior or beliefs to match those of a certain group or society. This bias arises from the inherent desire of individuals to be accepted and fit into their social environment, leading to the conscious or unconscious mimicking of others' behavior or beliefs.

Conformity bias can have both positive and negative effects on individuals and society. On the positive side, it can create a sense of unity, shared values, and social order within a community. On the other hand, conformity bias can also lead to groupthink, where individuals prioritize maintaining group harmony over making rational and individualized decisions.

Therefore, it is important to be aware of conformity bias and to strike a balance between the need to fit in and the need to think critically and make independent decisions.